Strategic storytelling : how to create persuasive business presentations /
Introduction Chapter 1: The Perfect Storm Section 1: Persuasive Content Chapter 2: The Situation-Complication-Resolution Framework Chapter 3: McKinsey's USPS Situation Chapter 4: McKinsey's USPS Complication Chapter 5: McKinsey's USPS Resolution Chapter 6: The Approach-Findings-Imp...
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| Main Author: | |
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| Format: | Livro Geral |
| Language: | Português |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://acervo.enap.gov.br/cgi-bin/koha/opac-detail.pl?biblionumber=524294 |
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