Universities in a competitive global marketplace : a systematic review of the literature on higher education marketing

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Main Authors: HEMSLEY-BROWN, Jane 30687, OPLATKA, Izhar 30688
Format: Períodico
Language:Português
Published: 2006
Online Access:http://bibliotecajuventude.ibict.br/cgi-bin/koha/opac-detail.pl?biblionumber=22231
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