Is doing good good for you? how corporate charitable contributions enhance revenue growth

This study examines the impact of corporate philanthropy growth on sales growth using a large sample of charitable contributions made by U.S. public companies from 1989 through 2000. Applying Granger causality tests, we find that charitable contributions are significantly associated with future reve...

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Main Authors: LEV, Baruch, PETROVITS, Christine, RADHAKRISHNAN, Suresh
Format: Períodico
Published: 2010
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